Established in 1997, Heartland Payment Systems was initially a Fortune 1000 payment processor and technology provider. Its last headquarters were in Princeton, New Jersey prior to being acquired by Global Payments. Over the years, the company has offered payment processing services for over 275,000 businesses in the United States. It has processed over 11 million transactions daily and over $80 billion yearly. In 2014, Heartland Payment Systems was ranked the 6th largest processor of payments in the country. It was also the 8th largest processor by dollar volume. In 2016, Global Payments acquired Heartland Payment Systems for $3.5 billion.

Today, Heartland Payment Systems is a viable merchant services provider that offers business owners the chance to accept debit card as well as credit card payments. It provides payroll services, business loans, coupled with POS solutions. Although Heartland’s pricing isn’t available on their website, the company charges 5 cents for every transaction on a retail card. It charges its users an administrative fee of $25.

Heartland Payment Systems has successfully established or acquired businesses in payroll processing, campus card solutions, school payments, coupled with network management. Additional payment solutions are such as e-commerce, mobile payments, lending services, and billing solutions.

In July 1997, Heartland Payment Systems processed its initial card transaction. The firm received funds from Greenhill Capital L.P., LLR Partners, Inc, and their affiliates. The company was registered on the New York Stock Exchange and Heartland was ranked on the list of America’s largest firms.

Heartland Payment Systems has the following features:

• Analytics
• Business loans
• Micropayments
• Payment processing
• Payroll solutions
• Gift cards
• Loyalty program

For more than 30 years, Heartland Payment Systems has provided customized and comprehensive payment systems created to grow as a client’s company grows. With the payment processor, a client’s point of sale system becomes the main center of commerce. This enables an individual to integrate with additional Heartland applications including payroll marketing programs as well as loyalty programs. With more than 300 dealers attended to and over 100,000 systems installed in the country, Heartland Systems is devoted to providing businesses with the leading Point Of Sale systems in the sector. Most importantly, the company offers a point of sale technology to provide clients with unparalleled protection to help them in running their businesses more efficiently. Highland’s POS systems can integrate with several product offerings that allow an individual to conduct business from any part of the world.

Heartlands has gift reward programs that encourage repeat business while attracting new clients and helping individuals to improve customer satisfaction. Gift cards are extended for different occasions including birthdays and holidays. It also serves as a reminder to existing clients. Furthermore, a merchant determines incentive levels including which customers should be rewarded.

Features of gift cards:

• A re-loadable and stored solution.
• Proprietary point-of-purchase materials.
• Card registration as well as account management designed to fit the client’s taste.

Benefits of gift cards:

• Gifts cards enable merchants to compete with national brands while expanding brand exposure quickly.
• Gift cards facilitate unlimited transactions as well as all program services for a month.
• It’s an accessible reporting tool used to track success.

Besides, Heartland’s analytics play an instrumental role in leveraging payment processing data that enables merchants to validate marketing and advertising effectiveness. The strategy also allows an individual to compare new marketing methods versus returning customers. Additionally, Heartland’s email marketing enables merchants to get to the heart of their customers. One can easily send emails to their clients and track the ROI of their promotional activities.

Features of Heartland’s Email Marketing

• Campaign Creation- Users can create an email campaign in order to promote various new items and exclusive deals.
• Dashboard Sync – Heartland’s analytics dashboard sees how campaigns

Heartland Payment Systems ensures that every merchant’s transaction is secure. To prove their commitment to data security, Heartland Security is backed by a comprehensive breach warranty. This is an imperative step to take given that the company suffered massive data breaches in 2008 and 2009.

If you are in the market for a credit card processing solution, check out our list of recommended merchant services providers.