Pura Payments

 
Pura Payments was a brand owned and operated by Fortis Payment Systems and was shuttered in 2019 in favor of the Fortis Payment Systems brand.

Each business owner has the responsibility to make intelligent decisions for their company. From production to sales, along with analytics of marketing and revenue, the leader of a business is accountable for many things. This is why it’s so important to delegate tasks, or even entire operations, to employees or third parties; after all, it is unlikely for a business owner to have the know-how of a bank, payment processor, or expert marketer.

Payment processing is a task generally delegated to a third-party, and Pura Payments is a company that has been capable in this field for decades. The company was formed by experts with 100+ combined years of experience in the industry of bankcard and payment processing, hoping to steer away from typical practices in the industry such as poor customer service and low transparency to users. Some of the company’s most positive characteristics are its pricing model, customer service and products.
 

Flexible Pricing Models

 
Pura Payments’ pricing model offers not just tiered pricing, but also flat rate or even interchange-plus pricing, to suit the unique needs of most businesses. The Pura Payments pricing model has been proven to work for a variety of company sizes with vastly different infrastructures and systems in place, providing what is necessary and desired for each outfit.

When shopping for companies that process payments, price comparison is obviously first or near first on the list of qualities to look for. Many processing companies such as Pura Payments’ known competitors will advertise their lowest prices, marketing them “as low as” any given number; however, this can be quite misleading at times. Additional services and fees are often left out of the “low” price, making it nearly obsolete or useless. The variety of pricing models offered by Pura Payments has the advantage of allowing companies to work with a trusted and experienced representative to find the unique package that works, tailored to individual needs.
 

24/7 Customer Service

 
Pura Payments understands that, in this day and age, it is not enough to simply provide a terminal in which to process payments; rather, business owners must be provided with understanding of how to use the system to his or her advantage. Pura Payments can be used simplistically, of course, for payment processing, but can also be applied as a tool to increase revenue and streamline efficiency. Business owners can take advantage of a variety of solutions, no matter their industry, along with 24/7 service and support.
 

Top Tier Products and Equipment

 
The process of accepting payments has come a long way since the days of checks and cash. Today, it is important to keep track of every sales record and allow the customer to do the same, whether the customer is a standard retail consumer or another business. Businesses now need the ability to allow different forms of payment, including mobile, and bring their payment terminals on-the-go. In addition, cloud access and inventory tracking have been added to the field of payment processing and, while these options aren’t mandatory yet, they sure have an added convenience that business owners find themselves wondering how they ever lived without.
 
As should be expected of a payment processing company, Pura Payments offers a variety EMV certified terminals and card readers that are compliant with PCI regulations, allowing the business owner to process payments in a worry-free manner. The business owner can also utilize various Point of Sale systems offered by Pura Payments, based in cloud, tablet, server, or traditional formats.
 

Services and Extras

 
The real benefit of doing business with any company is gaining their expertise of the field. A trustworthy company that is worth its salt will bring to the table advantages that you did not know your company needed. Pura Payments brings many extras that business owners may not have realized existed, or would never have thought to ask of their payment processor. A few of these examples include white glove setup, access to loan programs, recurring billing, analytics, digital invoicing, and even cash advance options. Pura Payments also offers free application and setup, 24/7 customer support, and many other extras detailed that could benefit various companies in different ways.

Pura Payments is a solid processor for the value and benefits it can bring to the table for any business size or model.